BeastMadeReviews
Real-world reviews of gear worth owning: menswear, EDC, pens, wallets, boots, and gear--anything high quality and cool. Hosted by Dave Johnson.
YouTube Analytics, lifetime to Nov 10, 2026 · Sales: Kutoku and Amazon as reported, other networks estimated (see Case studies)
Real gear. Real use.
One clear pick.
I'm Dave Johnson. Since 2016, BeastMade Reviews has covered the things I actually carry, write with and wear, tested over weeks and months, not unboxed and forgotten.
Viewers come to BMR when they're deciding what to buy. They stay because every video ends with a straight answer: which one I'd pick, and why.
Hands-on, every time: products are used and tested on camera, in my own studio.
What a BMR review does
Tests it in real life
Snowstorm field tests, months of daily carry, long-term "2 years later" follow-ups.
Answers the fit question
My height, weight and size on camera, plus a sizing rule viewers can act on.
Makes the price case
States the price up front and explains why it's worth it, so premium products still sell.
Names a winner
One clear recommendation, linked, so interest turns into orders.
What I cover
Reach that keeps working.
BMR reviews are built to be found. Buying guides and head-to-head comparisons keep finding new viewers for years, so a feature keeps working long after launch day.
Where your brand shows up
Find me on
Source: YouTube Analytics, lifetime to Nov 10, 2026. BMR2 subscribers as of Nov 11, 2026.
Grown men who buy quality.
Prime buying age, mostly North American, with the income to choose the better product over the cheaper one.
Age
Top countries
They also watch
The Goulet Pen Company, Doodlebud and Hemingway Jones: enthusiasts who research before they buy.
of watch time comes from viewers who aren't subscribed yet. Your product reaches new viewers, not just my regulars.
Source: YouTube Analytics, lifetime views to Nov 10, 2026. *Household income: YouTube audience estimate, last 28 days as of May 27, 2026. "They also watch": last 28 days. Watch time by subscription status: lifetime.
Videos that hit.
My biggest reviews and comparisons. 700+ of the cigar accessories I feature sold on Amazon since Jan 2025.
What NO ONE Told Me About Cigars: a Beginner’s Guide
What NO ONE Told Me About Fountain Pens: a Beginner’s Guide
5 Jackets That OBLITERATE the Baerskin Hoodie
7 Mind-Blowing Ridge Wallet KILLERS
7 Pens That OBLITERATE the Lamy Safari
Ultimate Lamy Pen Guide: Safari, AL-Star, Vista, LX and Joy
Is Dr. Squatch Soap Any Good?
Best Everyday Carry Pens
7 More Mind-Blowing Ridge Wallet DESTROYERS (Ridge Killers 2)
Is the Lamy Safari STILL Good? (Watch Before You Buy)
Why Cowboy Boots? Four INSANE Choices You Can’t Resist
Cheapest PRS Is Legit INSANE: SE CE 24 Standard Review
Lifetime views to Nov 10, 2026.
Proof it sells.
Real orders, tracked through my affiliate links. No estimates: these are sales my viewers made.
Sales through my TAD links: "5 Jackets That OBLITERATE the Baerskin Hoodie" and videos that reuse its links
Published Feb 2025, still bringing in orders 21 months later. 67K clicks sent to TAD.
Watch the video →Cowboy boot reviews and roundups
Premium boots sell when the review earns the trust.
Pen, notebook and cigar reviews and guides
The products I feature move in volume.
Brand sales on one networkAcross 11 brands on Kutoku alone, including Grant Stone ($9.6K), WiesMade ($6.5K), Saddleback Leather ($5.1K, 3.8% of clicks became orders) and Iron & Resin ($3.7K).
Brand sales = order value through my tracked links (Kutoku, lifetime to Nov 11, 2026). Amazon: units sold through my links (pens 2025 to Oct 2026; Moleskine Killers notebooks 2026; cigar accessories featured in my cigar videos, Jan 2025 to Oct 18, 2026, matched by product). Other videos also link some of the same items. Total on top ($300K+): Kutoku lifetime + Amazon ordered revenue (Jan 2025 to Oct 18, 2026) as reported, plus Huckberry, zZounds, Goldspot, Shopify Collabs and other networks estimated from their commissions at each program's rate.
Brands that come back.
Sponsored partners
Also: UniqTouch and other brands.
Brands my viewers buy
Confirmed orders through my affiliate links
Ask for results from a campaign in your category. I share real sales and engagement data, not just views.
Let's build something that sells.
Dedicated review
A full video on your product: real-world testing, fit, price and a clear verdict.
Integrated feature
Your product inside a comparison or roundup, the format behind many of my biggest videos.
YouTube Shorts
Vertical videos and cut-downs that extend a campaign's reach.
Email & second channel
Newsletter features and placements on BeastMade Reviews 2.
Link page & social
Top spot on the video's shoppable link page, plus Instagram posts.
Usage rights
License my footage for your ads, product pages and social channels.
How it works
Every partnership is built around your goal: awareness, reach or sales. Share your goal and budget range, and I'll put together three tailored options. Rates are flexible and open to discussion.
All sponsored content is clearly disclosed in line with FTC guidelines.